Innovative sponsorship opportunities launch for Agria FEI Eventing European Championship 2025

The highly anticipated Agria FEI Eventing European Championship is set to make its return to the UK, hosted at the stunning Blenheim Palace from 18–21 September 2025. For the first time in 20 years, this iconic venue will welcome Europe’s elite eventing athletes, offering businesses the chance to align with a gold-standard equestrian event and benefit from its far-reaching audience.

Stable Events, organisers of the Agria Blenheim Palace International Horse Trials, is breaking new ground by introducing a fair and inclusive approach to sponsorship through an interactive online auction. This innovative method will enable businesses, from local ventures to established brands across the UK and Europe, to secure bespoke sponsorship packages and connect with the passionate equestrian community.

From sponsorship of cross-country fences to luxurious hospitality lodges, the auction will offer an array of opportunities for businesses looking to showcase their brand. The online platform, which goes live on 1 March 2025, will allow potential sponsors to browse available packages, with bidding open from 17–28 March. The platform is designed to be user-friendly, featuring detailed descriptions, interactive maps, and even visuals of fence designs from previous events to help potential sponsors envision their branding in action.

James Gower, Managing Director of Stable Events, shared his enthusiasm for the initiative: “The task of organising the horse trials, particularly with the Agria FEI Eventing European Championship element of it, is vast. We want it to be as fair as possible, and there may be businesses in Europe who we don’t know but who want to be involved. We are excited to be bringing this initiative to the equestrian world and to increase the chances of reaching a wider market to give them the opportunity to be part of this iconic event. We hope this is something that other events are able to adopt in the future to enhance the sponsorship opportunities and ultimately, the visitor experience.”

Beyond the thrills of championship-level eventing, the Agria FEI Eventing European Championship promises a memorable experience for attendees. With more than 200 trade stands offering top-tier shopping, a variety of family-friendly entertainment, and unique ways to watch the action, whether from grandstand seats or a picturesque lakeside picnic, this event caters to every kind of equestrian enthusiast.

With the return of the championship to UK soil, the excitement is building across the equestrian world. Whether you’re a business owner seeking to connect with equestrian audiences or simply a passionate eventing fan, this year’s event at Blenheim Palace is not to be missed.

More details on accessing the auction will be released shortly and you can find out more by signing up to the newsletter here.